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Wednesday, December 2, 2009

The power of O

Marketing at it's finest. 

I am always intrigued by marketing concepts. Perhaps because there is only so much the written word can say. An image can become extremely powerful. And images only gain strength the more the are used and the more they are recognized. This week at the Range Beef Cow Symposium we have been giving away all kinds of Certified Angus Beef items - gloves, literature, toothpicks - tonight at supper our waiter came out in CAB aprons. That black yellow and red logo becomes distinctive. It gives our product and ideas a common look.

Today, I came across this video. There are definitely some thought provoking marketing concepts there.

2 comments:

  1. Interesting video. Thanks for sharing!

    ReplyDelete
  2. Your welcome. I always think it is interesting how one symbol can brand something so large.

    ReplyDelete

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